Planning tool

AGS Rome 2026 Conference Visit Checklist

Six steps to a productive conference, plus questions for SEO, reputation and AI visibility vendors. Print it, or tick it off here.

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1. Define your meeting goalsWrite down the two or three business outcomes that would make the trip worthwhile — new traffic partners, a vendor shortlist, or a fix for a specific brand-search problem.
2. Shortlist boothsPick a small number of must-visit exhibitors per day. Fewer, better-prepared conversations beat a long walk past every stand.
3. Check the official floor plansConfirm booth numbers and halls on the organizer's published floorplan close to the event, as layouts can change.
4. Prepare questionsBring specific questions for each vendor category. See the reputation, SEO and AI visibility questions below.
5. Reserve time for follow-upsBlock time in each day for notes and follow-up messages while conversations are still fresh.
6. Explore networking eventsCheck which side events you are eligible for, how to register or request an invite, and plan travel between venues.

What do you look at first when assessing how a brand appears in Google results?
How do you decide between correcting, responding to, or out-ranking a negative result?
Which content would you never try to remove, and why?
How do you evaluate what AI assistants currently say about a brand?
What does a GEO or AI visibility engagement include in practice?
How do SEO, digital PR and reputation work fit together in your approach?
How do you report progress, and what outcomes can you not promise?
What would an initial assessment cover, and what happens after it?